Coach Glassman addresses a group of trainers-in-training on what it means to be a good trainer and why it matters. How successful you are--how good you are--he argues, is entirely up to you. While competency in the mechanics is the sine qua non of training, one of the differences between good and great trainers is passion. Passion for movement, for people, for spreading knowledge. It is not about marketing or a great business plan, or having the perfect space, or any of the other accoutrements. It's about loving what you do, caring enough to do it right, and, ultimately, sharing your knowledge as broadly as possible.
"Leverage your efforts," he says. "Talk to anyone who will listen to you about what it is that you do. But only if you love it--if you can get up and say Man, I want to show you something really cool. It's the squat. It's unbelievable. It's the simplest, most overlooked thing in the world. If you feel and believe that and can express that with passion, people are going to follow you anywhere. And they'll throw money at your feet."