November 01, 2007
It happens to every affiliate after a while: they run out of square footage. It's actually quite a good problem. It means your client base is growing. However, trying to find a suitable new box to call home does present its own set of challenges. I can speak from experience, having recently gone through this very process with CrossFit Virginia Beach (CFVB).
CrossFit Virginia Beach was started in May of 2007 in my two-car garage. The endeavor was more casual than anything else. My girlfriend, Thomi, and I had attended several seminars over the course of the past year. At each seminar we would receive the usual battery of questions relating to starting an affiliate in Virginia Beach. One trainer from CrossFit headquarters whom we love to death, Dave Castro, is unmatched in the arena of peer pressure. He would relentlessly hound us each time. "When are you going to affiliate? What the hell is taking so long out there in VB? Open a gym already, would ya?" Hindsight being 20/20, we owe him a debt of gratitude. He stayed on us until one day we said, "Why not?"