September 01, 2008
The CrossFit Journal started with a yellow writing pad and a Pentel .5mm mechanical pencil. A meticulous outline, calculated drafts and extensive rewriting preceded the easy flowing genius of the first 25 CrossFit Journals. This is CrossFit Journal 1.0: Greg Glassman articulating the various aspects of his vision for a new era of functional fitness. An era in which empirical, measurable results trump theoretical posturing, in which game, mission, and life prevail over anything that may happen in a mirrored gym.
CrossFit Journal 2.0 ushered in outside contributors, editorial support and a dedicated designer. From October 2004 until February 2006, an increasing number of specialists and other writers joined Greg in exploring topics significant to the CrossFit community. During this same period, Carrie Klumpar's role became increasingly significant. We could say that CrossFit Journal 2.5 launched in May 2006. Otto Lejeune took over the layout from Lauren, and Carrie took responsibility for the general workflow. Carrie took the Journal from averaging 3-5 articles/issue to the current 10-15 articles/issue. It was a monumental achievement, which culminated last month with our final monthly issue.
Way back in 2002-2003, the concept of an emailed "e-zine" was revolutionary and brilliant. Distribution costs were virtually nil, so subscriber growth was identical to profit growth. Broadband was in its infancy, and only a small percentage of the population was willing to spend a significant amount of time online. The PDF format lived up to its name (portable document format), and once downloaded folks could read the Journal on their computer or print it as they wanted.
As the Journal grew, particularly in this 2.5 phase, the "e-zine" medium seemed less than ideal. Broadband matured, video as an internet medium grew, and the wealth of information on the net changed the way people want to get information. The Journal was too long to read in one sitting on the screen, but printing it left you hanging with the multimedia links. The content was still fantastic, but the delivery hadn't evolved with the times.
To make a very long story short, Ryan Lucas, along with Ron Wilhelm, our very own Lynne Pitts, Brian Mulvaney and Bill McGair, have worked tirelessly behind the scenes for nearly a year to bring you the new CrossFit Journal 3.0.