Craig Patterson runs CrossFit Vancouver, now a thriving business. But it wasn’t always that way. Craig, by his own admission, did many things wrong. At one point, he was on the verge of bankruptcy with total monthly revenue of about $800. After many changes, in the month before the Affiliate Gathering, which took place Feb 2-3, 2008, they had $54,000 of revenue. What changed?
This video is Patty’s colorful story. Drug references, alcohol, and explicit language delivered with complete authenticity about a culture of excellence, camaraderie, and no excuses.
This is the bottom line. It’s not about systems or business plans. It’s about delivering an outstanding product and service in an environment that people want to hang out in. Make your gym a place that you and your friends love. It won’t appeal to everyone, but you don’t need everyone. Craig looks to keep the right 20% of all who walk into the gym.