Josh Bunch offers several strategies on how to pick up women clients at your affiliate.
Ever heard of the phrase “perception is reality”? I vigorously disagree. Just because I perceive black as white, for example, doesn’t make me right; it just makes me ignorant or colorblind. A similar illusion is often at play when it comes to women and fitness training. If your perception leads you to believe women are the weaker sex, you’re not only missing reality, you’re probably not a CrossFitter (and if you’re a guy, you’re probably single).
In my little CrossFit world, women are the majority vote. I own Practice CrossFit in Troy, Ohio, which currently has a membership ratio of 80% women to 20% men. While I would like to believe it’s because I am such a stunning specimen of human perfection and font of knowledge that women clamor to be trained by me, a pretty face only goes so far. The females I have the pleasure of working with every day come here because they get results.
Josh offers five rules for “How to Turn Women On:”
1. Set high expectations for them
2. Feed their tendency to “Do it for the team”
3. Be honest (in the gym)
4. Don’t try to teach attitude
5. Ignore the media and the misconceptions
In short, if you’re an affiliate wanting or needing more female attendance, consider whether or not you’re creating the kind of reality at your box that attracts women waiting to unleash the sleeping lion within them; a reality that says, “Yeah, this is tough but you’re ready for it.” If you feel you’ve already been doing this and yet still have poor female attendance, try cleaning your showers and vacuuming your floors every now and again.