CrossFitters know a lot of fitness equipment isn’t functional. Zach Even-Esh has two more beefs with most workout gear: it’s expensive and it’s shiny.
Even-Esh runs Underground Strength Coach/CrossFit Underground, a rugged fitness facility in “Dirty Jersey.” Packed with strength-training equipment from a power cage to giant tires to a set of ancient globe dumbbells, Even-Esh’s gym is not for the delicate. The air conditioning never goes on, and you won’t find any chairs.
During a lengthy and rambling tour of the small facility, Even-Esh drops some important nuggets of fitness wisdom, revealing how he tries to make the gym a “third home” for his members, how he negotiated a great lease that allowed him time to build momentum for his business, and how he was able to assemble all his equipment for minimal cost.
“Live off of nuts and berries. Don’t buy expensive shit,” the colorful coach says—and it’s probably sound advice whether you’re talking about your next meal or your next equipment purchase.
Additional reading: The Garage Gym by Greg Glassman, originally published September, 2002.