“Low overhead” has a special meaning to Zach Even-Esh of Underground Strength Coach/CrossFit Underground. The trainer from New Jersey keeps his expenses down with a no-frills approach to outfitting his box, but his first gym—in his father’s garage—actually had a ceiling just over six feet high.
Even-Esh still gets emotional when visiting the old garage in Edison, N.J. After outfitting the small space with equipment purchased on the cheap from bankrupt Globo Gyms, Zach started training people for $5 a workout. Many of the sessions involved lifting heavy stones in his old man’s back yard or pulling 20 minutes of deadlifts with a single bar purchased at Costco.
After a lot of hard work, the Underground Strength Coach was able to eventually open a larger facility that’s still characterized by low overhead.
Video by Again Faster.
Additional reading: The Garage Gym by Greg Glassman, published Sept. 1, 2002.