Zach Even-Esh of Underground Strength Coach/CrossFit Underground believes his gym is a lot like Fight Club.
“This is basically like an underground tribe,” he says. “You’ve got kids that walk around the school hallways with the Underground shirts. It’s very much like a CrossFitter . We know we’re from the same family.”
Even-Esh prides himself on training his athletes and getting to know them as people. Doing so creates a family atmosphere that keeps clients coming back but also helps them unlock elite performance.
“If you want to be successful you need to take care of your family,” Even-Esh says. “You need to know each story from each kid.”
Video by Again Faster.
Additional reading: Additional reading: Beyond the Garage Gym: Starting or Expanding a CrossFit Affiliate by Pat Sherwood, published Nov. 1, 2007.