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CrossFit Works Part 1—The Ding Series by Tony Budding and Rory McKernan - CrossFit Journal

CrossFit Works Part 1—The Ding Series

By Tony Budding and Rory McKernan

In Affiliation, CrossFit, Videos

December 31, 2009

Video Article

The Southwest Airlines Ding program is a great way to make new CrossFit friends. For only $346 combined, Tony Budding and Rory McKernan of the CrossFit Media crew spent a day visiting CrossFit Works in Tucson, Ariz.

Budding and McKernan met at the office at 5 a.m. to gather equipment and head to the airport. A few hours later in Tucson, they met owners Jennifer Higgins and Carl Wells, who started their 6,000-square-foot box with no clients. Just over a year later, CrossFit Works is thriving with about 100 clients.

At their box, Jennifer and Carl work hard to emphasize the two-way relationship between trainers and clients: both parties are held accountable, and both parties must contribute to the community. Setting up that relationship right from the first session ensures people know what they’re getting into and what they can expect, and it puts athletes on the right path to fitness.

Coming soon: Part 2, in which 58-year-old CrossFit Works client Steve is put through his first Fran.

5min 21sec

Additional reading: Sign on the Dotted Line: Affiliate Membership Contracts by Andy Petranek, published Dec. 1, 2007.

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9 Comments on “CrossFit Works Part 1—The Ding Series”


wrote …

That is one of the coolest jobs in the world! Anything in the CF would be a dream job!



wrote …

Around 6 months ago I stopped in at CrossFit Works for a quick WOD while visiting my parents in Tucson. The trainers and clients could not have been a nicer group of people. Absolutely everyone walked over and introduced themselves, shook my hand, and welcomed me to the the gym. Every time I'm in Tucson I'll be heading over. Thanks again guys!


wrote …

On your tour of Tucson, you forgot to mention the one other local affiliate, CrossFit Neptune at the NROTC Unit on the campus of The University of Arizona ( We are one of the first "club" affilitates and for the past two years, we have trained Sailors and Marines currently serving on active duty, as well as Midshipmen, who will become commissioned Naval and Marine Corps officers. Our focus is to teach them the fundamentals of CrossFit to better prepare them for the rigors and challenges of military careers and also spread the knowledge of CrossFit to the future leaders of today's Navy and Marine Corps team. We have very committed athletes who strive to compete and improve their physical fitness. Next time you're in town, you should pay us a visit as well.


keith mcguire wrote …

Great idea for a video series; keep it rolling!


wrote …

Nice. I normally train with Crossfit Oldtown, but was in Tucson last week for Christmas break. My wife and I trained at crossfit northwest Tucson, a great place.

Tony, this "traveling" series is a good idea. You might consider making these entire videos available to non-journal subscribers. I can see the value of these videos more to people who don't know much about crossfit more than I do to crossfitters, per se. I just put the link of this video up on my FB page for my friends and family back in Tucson to see in the hopes this will pique their interest. But they'll only see part of it.

Just my .02 centavos. Happy new year.


wrote …

Great stuff Tony, keep em' coming!


Ian Mehr wrote …

Good vid. I liked that the sponsorship stuff was kept to a minimum, and predominately at the beginning. ("'Dude, is that an Oakley watch you got on?'...'It is man! Pretty sharp, hunh!'" LOL!) You keep sponsorships at a low level like in this vid, and I think you've got a good thing going...


wrote …

Lookin' good Ro...way to represent! Love the headgear in the opening shot! Hope you and Ange are doing well! Give us a 'ding' sometime! Would love to see you back at USCF!


wrote …

Good lookin' out, Ro and Tony! Thanks for taking the time to edit part two of the series to include our affilitate, CrossFit Neptune.

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