The Southwest Airlines Ding program is a great way to make new CrossFit friends. For only $346 combined, Tony Budding and Rory McKernan of the CrossFit Media crew spent a day visiting CrossFit Works in Tucson, Ariz.
Budding and McKernan met at the office at 5 a.m. to gather equipment and head to the airport. A few hours later in Tucson, they met owners Jennifer Higgins and Carl Wells, who started their 6,000-square-foot box with no clients. Just over a year later, CrossFit Works is thriving with about 100 clients.
At their box, Jennifer and Carl work hard to emphasize the two-way relationship between trainers and clients: both parties are held accountable, and both parties must contribute to the community. Setting up that relationship right from the first session ensures people know what they’re getting into and what they can expect, and it puts athletes on the right path to fitness.
Coming soon: Part 2, in which 58-year-old CrossFit Works client Steve is put through his first Fran.
Additional reading: Sign on the Dotted Line: Affiliate Membership Contracts by Andy Petranek, published Dec. 1, 2007.