Great trainers create other great trainers, and stellar boxes produce other stellar boxes. That’s the way CrossFit started, with Greg Glassman coaching the original athletes who left CrossFit HQ to spread Coach’s program. Others came to Santa Cruz to learn and take the program back home with them, and the movement exploded from there.
At Guerrilla Fitness in New Jersey, Lamarr Smith and Zionna Munoz trained under Gregg Arsenuk, and when they felt ready to open their own facility, they took a lot of great experience with them. Driving cross-country, Smith and Munoz visited other successful boxes, where they learned best practices and how to be successful. They eventually stopped the car in SoCal and opened Next Level Performance in Lake Forest.
In this video the three are reunited, and they talk about starting Guerrilla Fitness and Next Level Performance, as well as why it’s a good idea to train at an affiliate before you think about owning one.
Video by CrossFit Films by Jordan Gravatt.
Additional reading: Diluting the Brand? by Alec Hanson, published Oct. 24, 2009.