After competing in the 2008 CrossFit Games, Matt and Cherie Chan decided to take the plunge and open an affiliate in northwest Denver, Colo.
Starting in the parks, they soon ran into the same problem many other outdoor affiliates ran into: winter. The Chans didn’t have the funds to move indoors, so they embraced the challenges of inclement weather and kept doing WODs outside, rain or shine. Interestingly enough, the members who took part in those epic outdoor battles are still with the Chans today and look back on the early days like grizzled war veterans.
Today, CrossFit Verve has moved indoors, and like many other affiliate owners, the Chans were inspired by Greg Glassman to pursue virtuosity in the training at their box. The couple used the Level 2 Certification experience to discover and correct flaws in their coaching, and they’ve made a commitment to excellence that’s characteristic of successful, thriving CrossFit affiliates.
Additional reading: Diluting the Brand? by Alec Hanson, published Oct. 24, 2009.