CrossFit Fenway opened its doors in December, and Patrick Cummings of Again Faster had a chance to talk with co-owner Steve Rast about some of the finer details of starting a new box.
Rast says it’s important to make connections in the community quickly and to talk to everyone you can. Networking can help you in ways you never considered, and sometimes an offhand conversation can result in something great—like a lease in a spectacular location.
As for pricing of membership, Rast explains that a host of factors came into play. They wanted to pay their coaches well and cover expenses, but they also wanted to choose a price that reflected the fact that a CrossFit box is not just a room full of machines with a lone attendant handing out towels. In keeping with the community-minded CrossFit tradition, Rast also considered CrossFit Boston in his pricing, with the understanding that a strong group of boxes would be mutually beneficial.
Finally, Rast talks about how he determined when the box would be profitable, and he’s set himself a goal of reaching that point by the end of January.
Video by Again Faster.
Additional reading: How to Succeed as a CrossFit Affiliate by Jeremy Thiel, published Jan. 1, 2009.