CrossFit affiliates are popping up everywhere, and Patrick Cummings of Again Faster stopped by the brand new CrossFit Fenway for its grand opening on Dec. 12.
With demonstration WODs running in the background, co-owner Steve Rast talks about the unique set of circumstances that allowed him and his partners to open CrossFit Fenway just a block from world-famous Fenway Park, home of the Boston Red Sox.
While many CrossFit boxes are found off the beaten track in light industrial zones, CrossFit Fenway is in a high-traffic area and features large windows and natural light. Rast and co. made sure the custom-made pull-up structure went right in front of those windows, and with curious people pressing faces against the glass, it’s probable that CrossFit Fenway won’t need much of an advertising budget.
Video by Again Faster.
Additional reading: Beyond the Garage Gym: Starting or Expanding a CrossFit Affiliate by Pat Sherwood, published Nov. 1, 2007.