CrossFit Highlands Ranch opened in April 2009, and a community quickly sprang up inside the box. That isn’t a unique phenomenon in the CrossFit world, but co-owner Nathan Whitman said it was somewhat unexpected in an area where people tend to keep to themselves.
In this snapshot of the Colorado box, Whitman talks about collaboration with other boxes in the area, programming and favorite WODs, as well as what makes his box special.
As for advice to new or prospective affiliate owners, Whitman believes it’s important to pace yourself when starting out.
“Don’t buy equipment that you don’t need right away,” he explains, pointing to a pile of heavy dumbbells that sat mostly unused while his members built up the strength to lift them.
Additional video: Nuts and Berries by Zach Even-Esh, published Dec. 20, 2009.