Speaking at FilFest 2010, Zach Even-Esh explains how getting your mind right is sometimes more important than anything else.
A lot of people find themselves in a groove that quickly becomes a rut, and before they know it they’re 55 and they’ve wasted the best years of their career. Even-Esh had this flash of inspiration in an airplane just before take-off and immediately got off the plane and changed directions in his life.
Soon he found himself running a hardcore, no-frills gym in New Jersey, and he decided that to succeed, he needed to run his business as if he didn’t need the money—even though he did. Rather than taking any client with a credit card and a pair of sweats, Even-Esh started screening his clients and creating exactly the gym he wanted. He filled his gym with rusty equipment, drove his clients hard as hell and cranked the music to 10.
And guess what? He found the clients he needed.
Additional video: Answering the Belltown by Nadia Shatila, published Feb. 9, 2010.