Affiliate owners are presented with new challenges every day, but some challenges are seen more often than others. In this new series, we present successful affiliate owners with common problems to see how they solve them.
After a year of working his ass off by himself to get a small box up and running, Kevin finally feels like he’s built up some momentum. His clients are seeing impressive gains, and they keep coming back—often with friends. The atmosphere in his box is great, and the place is really starting to feel like home for many regulars. He’s got something special going.
Membership is growing steadily, and Kevin has already extended his hours and added extra classes. His days usually begin before 6 a.m. and sometimes don’t end until 10 p.m. Kevin is lucky to get one day off a week, and he’s starting to burn out. He’s still invested in his clients and still gives 100 per cent, but he’s just running out of time and energy. The accounting is taking longer too, and he’s got to start considering renovations and perhaps expansion to accommodate larger crowds of athletes.
Kevin has decided it’s time to hire at least one trainer, if not more, but he’s having difficulty stepping back from his current role. More than anything else, he’s worried about any decline in service to his members, and he’s scared to tamper with the current chemistry. He’s also not sure how to pay a new trainer. He wants to be fair, but he doesn’t want to hire someone who’s just in it for the money. He really wants someone who’s passionate about training.
The problem is compounded by the fact that he has some enthusiastic members but none with any experience training. Kevin has the only box in the area, and he doesn’t know of any other trainers nearby. Two members who might be interested in coaching—and might be good at it—both love their current jobs and work long hours themselves.
Kevin is unsure of what to do, but he knows he needs to do something rather than risk burning out and letting his members down.
How would you proceed?
Post your opinion to comments and compare your ideas with those of top affiliate owners.