How does an affiliate owner truly convey in words the theories and methodologies of the CrossFit practice to a new client? Many grab at “constantly varied functional movements executed at high intensity” as a life preserver, hoping to lure the new client in with a fancy definition. CrossFit founder and CEO Greg Glassman has some blunt advice for anyone looking who offers big words to clients who might not understand them:
“You’re fuckin’ up,” he says in front of a crowd at FilFest 2010.
Although the “constantly varied” line carries enormous weight, the definition itself is largely not for new clients. It’s better suited for those with a firm grasp of science. Following this line of discussion, Coach Glassman is spurred to talk about the litany of useless scientific information in the exercise-physiology business.
Additional reading: A Beginner's Guide to CrossFit by Greg Glassman, published Oct. 1, 2004.