On Episode 151 of CrossFit Radio, host Justin Judkins interviewed Chad Wittman, an executive with Reebok, and CrossFit HQ’s Director of Business Development, Jimi Letchford, along with his wife, Madeline. This episode was webcast live at 6 p.m. PDT on Wednesday, Dec. 22, 2010.
3:15 Chad Wittman is an executive with Reebok and has been instrumental in establishing its affiliate, Reebok CrossFit One. Chad came on the show to talk about the relationship between Reebok and CrossFit. He explained why Reebok is so interested in CrossFit and how he thinks each will benefit the other. Chad also talked about the CrossFit community and how important it is for Reebok to do all they can to help that community. Chad spoke about having an affiliate at Reebok corporate headquarters and explained the differences it has made in the working environment.
26:15 Jimi Letchford is the Director of Business Development for CrossFit. He explained what his job entails and what he’s currently doing to grow CrossFit, and he spoke about the relationship with Reebok. Jimi’s wife, Madeline, has been doing a lot of work to make the CrossFit Sports Series a success. She joined Jimi to talk about why the Sport Series is important to CrossFit and the community. Together, they described the events that have already taken place, highlighted the events that are set up for the near future, and explained how CrossFitters can get involved.