CrossFit Radio Episode 151

By Justin Judkins

In Affiliation, CrossFit, Radio

December 22, 2010

Audio Article

On Episode 151 of CrossFit Radio, host Justin Judkins interviewed Chad Wittman, an executive with Reebok, and CrossFit HQ’s Director of Business Development, Jimi Letchford, along with his wife, Madeline. This episode was webcast live at 6 p.m. PDT on Wednesday, Dec. 22, 2010.

3:15 Chad Wittman is an executive with Reebok and has been instrumental in establishing its affiliate, Reebok CrossFit One. Chad came on the show to talk about the relationship between Reebok and CrossFit. He explained why Reebok is so interested in CrossFit and how he thinks each will benefit the other. Chad also talked about the CrossFit community and how important it is for Reebok to do all they can to help that community. Chad spoke about having an affiliate at Reebok corporate headquarters and explained the differences it has made in the working environment.

26:15 Jimi Letchford is the Director of Business Development for CrossFit. He explained what his job entails and what he’s currently doing to grow CrossFit, and he spoke about the relationship with Reebok. Jimi’s wife, Madeline, has been doing a lot of work to make the CrossFit Sports Series a success. She joined Jimi to talk about why the Sport Series is important to CrossFit and the community. Together, they described the events that have already taken place, highlighted the events that are set up for the near future, and explained how CrossFitters can get involved.

54min 50sec

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2 Comments on “CrossFit Radio Episode 151”


john mcevoy wrote …

As a new affiliate owner I was very pleased with this interview with Chad Wittman. I know there is a lot of people thinking that this partnership will have a negative impact on the world of CF but I it will have the opposite effect. I am excited about these developments and I am looking forward to seeing CrossFit getting the exposure it deserves.

BTW I LOVE the burpee penalty for being late. At my place if you are late you have to do 20 burpees so that was awesome to hear.


wrote …

John, I think all affiliates will benefit from the increased exposure Reebok can bring to the table and in my weightlifting classes tardies are out, we'll settle up the CrossFit way, burpees are in!

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