Bob Guere offers a look into CrossFit Brand X and the CrossFit Kids program.
It takes one visit to CrossFit Brand X in Ramona, Calif., to understand that Brand X is different. Brand X is old school.
Upon entering, it’s obvious that martial arts are the backbone of what Jeff and Mikki Martin have built at Brand X. The walls near the entrance are adorned with black-belt certificates, promotion photos and other memorabilia generally expected in a martial-arts studio. Banners proclaiming Brand X a Krav Maga and Kenpo karate studio hang high on the walls. It's no-nonsense self-defense, passed on from some serious old-school masters to Jeff and Dan Strametz.
Still, if you walk into Brand X looking for martial arts, you’ll probably find yourself curiously observing the kids squatting, the heavy, explosive lifts taking place on the lifting platforms, or maybe the muscle-adorned bodies bopping up and down on the gymnastics rings. If martial arts are your bag, Brand X will start to look a bit different.
If you walk into Brand X looking for CrossFit, however, you will find nothing but one of the most organized, effective and organic programs out there. The Martins have put together a team of trainers who mesh together perfectly, use their individual talents to their advantage, and provide an environment for training, growth and fun. They work hard at what they do. No frills, nothing cutting-edge—just good old-fashioned, sweaty-brow work.