At Reebok World Headquarters in Canton, Mass., sports marketing executive Don Hasselbeck shares his experiences with CrossFit and how it has changed his life.
Hasselbeck was at first skeptical of CrossFit. He has knee issues and other injuries resulting from the years he spent as an NFL tight end with the New England Patriots, Oakland Raiders, Minnesota Vikings and New York Giants, and he didn’t think he could ever do the workouts.
“I didn’t think it was scalable,” he says. “You see it for the first time and you associate it with just being absolutely incredible.”
Since Reebok has embraced CrossFit, the winner of Super Bowl XVIII has found everyone can participate and benefit from CrossFit.
“When you really start to think about it, all those movements are the same movement in life . You’re picking something up off the ground or putting something in the overhead bin in the airplane—it’s all that same stuff,” says Hasselbeck, father of Seattle Seahawks quarterback Matt Hasselbeck. “So if you’re not doing those things well at 55, you’re not going to do them any better at 65.”
He adds: “I think that’s our goal to make it not just the culture here but the culture outside these walls here at Reebok so everyone realizes that, you know, you don’t have to be unfit the rest of your life.”
Additional reading: If the Shoe Fits ... by Kevin Daigle, published Feb. 7, 2011.