Join Mikko Salo, the 2009 CrossFit Games champion, on his road trip across America—but this trip isn’t quite the same as the CrossFit Journal’s last Road Trip with Dave Lipson, Rob Orlando and Dave Castro. A man of few words, Salo is rarely distracted from his quest to better his training.
Arriving in Boston, Salo and Juha Kangasniemi travel to the headquarters of Reebok International to meet with Chad Wittman and Don Hasselbeck. A 20-year veteran of the company, Hasselbeck talks about how Reebok has embraced CrossFit, and Wittman explains how Reebok and CrossFit will interact going forward.
Standing over Reebok’s incredible fitness facility, Wittman explains to Salo that it’s almost become a ghost town since Reebok opened its CrossFit box. Wittman also offers a sneak peak at some of the products Reebok is developing for CrossFitters. Of course, the designers want some input from one of CrossFit’s greatest athletes.
Says Hasselbeck: “We’re in our infancy stages. We don’t really have what a CrossFit athlete really aspires to have in terms of footwear or apparel, but I can guarantee you this: by this time next year, we’ll have that.”
Additional reading: If the Shoe Fits by Kevin Daigle, published Feb. 7, 2011.