Join Mikko Salo, the 2009 CrossFit Games champion, on his road trip across America—but this trip isn’t quite the same as the CrossFit Journal’s last Road Trip with Dave Lipson, Rob Orlando and Dave Castro. A man of few words, Salo is rarely distracted from his quest to better his training.
While visiting the Reebok World Headquarters in Canton, Mass., Salo and Juha Kangasniemi help coach a CrossFit class led by Heather Bergeron. Bergeron is ecstatic about her Reebok athletes.
“They are just so open to it. They’re all so active. They’re just an active group of people in general, so now they have this kind of like common thread that brings them all together, and they all work out together now,” she says.
A fully outfitted traditional gym lies virtually unused while employees flock to the CrossFit box.
“Nobody wants to use the machines anymore,” Kangasniemi observes.
Even without advertising, the box is becoming a sensation.
“It’s contagious. People are telling other people,” says veteran sports-marketing executive and Super Bowl champion Don Hasselbeck. “I think people are starting to realize that they’re getting stronger. It’s changing their attitude. The community it’s built here is absolutely amazing.”
CrossFit has brought together all tiers of Reebok society.
“When you’re in a class like that you could be a senior executive right next to someone from accounting, someone in finance, or someone who’s a designer or a developer,” Hasselbeck says.
Additional reading: If the Shoe Fits by Kevin Daigle, published Feb. 7, 2011.