March 30, 2011
In Part 2 of this two-part series, Emily Beers explains how CrossFit Vancouver is creating fitness professionals.
What if you’re a CrossFit affiliate owner and you’re growing rapidly? You’re an incredibly proficient coach, your business model is sound and your ducks are in a row, but the other CrossFit coaches at your gym are inexperienced. They might be competent CrossFitters and good people, but they’re not quite yet experts in their field. This is the situation Craig Patterson of CrossFit Vancouver found himself in a couple of years ago.
So Patterson turned his affiliate into a registered vocational school for fitness coaches. But the fact his affiliate is now a regulated school doesn’t mean he rejects the free market. The two concepts are not mutually exclusive, he explains.
Patterson remains a whole-hearted believer in economic openness. He continues to believe Greg Glassman is a genius. He is still a strong advocate of the CrossFit Level 1 seminar, a pre-requisite to becoming an apprentice coach at his school. He doesn’t want massive regulation in the fitness industry. He’s not trying to create the fitness-trainer equivalent to “sleep experts” and “vehicle consultants.”
What he is trying to do is to create knowledgeable, technically sound and experienced coaches, coaches who can go out into the world and become entrepreneurs. What he is trying to do is professionalize the fitness industry.