Setting the Tone

By Kent Stamey

In Coaching, CrossFit, Videos

May 08, 2011

Video Article

“He expects your best, and he will push you to that best at every opportunity,” one CrossFit Hickory athlete says of her coach, Kent Stamey.

Stamey describes how he found CrossFit and started his own affiliate. Prompted by his Navy SEAL cousin to give CrossFit a try, Stamey started following main-site programming without scaling and was told to “just suffer.” And that’s what he did. He used hardcore homemade equipment cobbled together from assorted building materials, including a log for a barbell and rock for his wall-ball.

As a baseball coach, Stamey started using CrossFit with his athletes and saw immediate results.

“Seeing changes in myself and the kids that I was coaching, I thought, ‘Everybody ought to do it,’” he explains.

Stamey says he gets satisfaction from helping his clients make progress and holding them to his high standards.

“I think it’s the trainer, the owner, that makes it, that sets the tone. And you have to be able to really be a people person and be able to listen and hear what their needs are and their wants are and try to make them happen,” Stamey says.

8min 04sec

Additional reading: The 80-Year-Old Guinea Pig by Roy M. Wallack, published Jan. 11, 2009.

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28 Comments on “Setting the Tone”


wrote …

Thats how a Crossfit gym should be run. It's all about your people and how you train/coach/mentor them. If you're rushing people out the door and just trying to "get through" the workout your people suffer. Owning a Crossfit box is like leading a team or raising a family. Your only as good as your team leader or how your parents raised you.

Kent this is the "standard" that other crossfit gyms should be held to. Just my humble and honest opinion.

Scott Andrews Colorado Springs CO


wrote …

These are the type of videos that motivate me, thx!


wrote …

I love the shoes! :-D


wrote …

The best part is that he's right, the one thing you shouldn't have to worry about is clients shorting reps (unless of injury, rom issue etc.). I love how he takes care of it with a simple word like "legit" and typically it takes care of itself because of the high level of character and integrity that seems attracted to the crossfit lifestyle. Ultimately it is you vs you.


wrote …

That dude is awesome! What an amazing beard!!! Go Kent!


wrote …

Kent, I believe you have found your calling. I don't know you, but I believe you treat your clients with the respect, care, and coaching they deserve ! Most importantly, you seem to be a "down to earth" type of person who wants to see people improve! Keep up the great work.


wrote …

Combat beard:

Step 1. Eat Kevlar Helmet

Step 2. Kevlar grows on face.


replied to comment from Vincent van Hoogstraten

Re: Shoes....Looks like my Sanuks (Steve's wife - CF Journal subscription under my husbands name)

Really appreciated this clip.

Trina V.


wrote …

Totally agree, the gym is made by the owner and the trainers. They set the tone and attitude for the workouts and the gym. You have to "buy into the mission" to get the most out of it. Our box is entirely military themed with camo netting everywhere, armed forces flags hanging and a great attitude of God and Country. I like being at the gym more than anywhere else in my life. (that may be sad, I dont know but its the truth)


wrote …

This guy runs a tight ship. I just wish he would have called that woman out for dropping an empty barbell at the beginning of the video. Short reps are a lot cheaper than replacing bent barbells.


wrote …

Great video CFJ. Watched it twice already and will more than likely watch it again. Keep content like this coming!


wrote …

Just want to second what others have already said: I loved Kent's philosophy and I absolutely agree with Scott Andrews above that this is how a CF box should be run. If I lived in NC I would be driving over to CF Hickory today.


wrote …

CF Hickory is my home gym and I can attest that Kent Stamey is the real deal. At 39-years-old and two and a half years into CrossFit, I'm in the best shape of my life. Kent knows how to push when you need to be pushed and he's not afraid to call you out when you're full of excuses for a lack of progress. He and his wife Lisa have created an incredible family environment in their gym which keeps you coming back week after week and year after year. Because of that, CrossFit isn't what I do, it's my lifestyle.

It should be noted that Kent is also one of the funniest people I know and if there is a gym where the phrase "That's what she said." is used more often, I'd be really surprised.


wrote …

Great beard and great attitude. You can't teach personality.


wrote …

Kent is one of the funniest and kindest dudes you'll ever meet!

Keep on keeping on, Kent!



wrote …

I met Kent years ago and this video is exactly how I remember him.

Kent, I'm glad to see that you are doing so well. Keep up the great work and I love your attitude.



wrote …

Great attitude, great vid! Wish you all the success Kent!


wrote …

I like the attitude. No nonsense, get it done attitude. I wish all coaches would call people on short reps and shitty form (aka fake push ups). Great video


wrote …

These type of vids really get me pumped up to keep striving for perfection in everything I do. Kent keep up the great work brother you are making a meaningful impact on peoples life's. Thank you cfhq.


wrote …

WOW, absolute inspiration!


wrote …

Awesome! Real Talk from CrossFit Hickory!


wrote …

It's already been said, but it can't be said enough. This is what CrossFit is all about. It's great to see an example of a quality coach that really cares about his clients and teaches them integrity and accountability. The leadership in a box is what produces the results. He doesn't accept less than the best from himself or others. Way to go!


wrote …

Great video!


wrote …

That little blonde hottie can throw that barbell down all she wants too!!! Kent knows how to push your buttons, and most of the time..even when to push them. 3 years in, I am in the best shape of my life and Kent has been my roadmap, teacher, and motivator. Keep up the good work fearless leader!!


wrote …

Awesome video, I agree with Scott this is how a CrossFit gym should be run! Thanks for inspiring me Kent


wrote …

Awesome video!


wrote …

Excellent video!! True Leader!!


wrote …

That is exactly how i want to run my box when i finally am able to open it. Kent seems like a stand up guy and meeting him one day would be amazing. Keep it up dude!

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