Sevan Matossian recently toured Reebok World Headquarters in Canton, Mass., to meet the new members of the CrossFit community. One of the executives is Chris Gallo, director of performance apparel, who shows off the breadth of Reebok’s commitment to sports with the company’s multiple courts, tracks, fields and exercise facilities, including Reebok CrossFit One.
Gallo says he is impressed with CrossFitters as multifaceted athletes.
“They do everything,” he says. “They’re just great athletes.”
And Reebok employees are becoming great athletes, just like other CrossFitters around the world.
“I’m a CrossFitter,” says Chris Froio, the VP/head of Reebok fitness and training. “It became very obvious to me very quickly that CrossFit was exactly what I needed.”
In just six months, Froio has seen benefits to his health and fitness and is back to his college weight.
According to Bill Holmes, the VP/head of Reebok human resources, CrossFit is changing Reebok’s culture.
“I think what’s been amazing for us here at Reebok is that it’s really been a huge energizer for our organization, and it’s really been something that employees have rallied around in a big way.”
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Additional reading: If the Shoe Fits by Kevin Daigle, published Feb. 07, 2011.