Old-school CrossFit star Josh Everett talks about why he believes the CrossFit-Reebok partnership is a great thing for both parties—and fitness.
Skeptical about the Reebok-CrossFit partnership? You’re not alone.
I travel the country working CrossFit’s Level 1 and Olympic-lifting courses, and I hear and feel the uneasiness about a big multinational company buying its way into the CrossFit community. I also hear the whispers of “sell-out” in regards to CrossFit’s role in the deal.
I answer questions and have conversations about this partnership weekly and thought the community might be interested in why I joined Reebok as an endorsed athlete—and why I’m thrilled with the partnership. To make a long story short, I was impressed with the company’s commitment and sincerity, and I signed a contract. In this article, I’m going to explain exactly why I signed that contract.