What does Reebok have in the works for CrossFitters? Find out from Reebok apparel director Chris Gallo, as HQ’s Tony Budding visits Reebok World Headquarters in Canton, Mass. for some answers.
Reebok has an entirely new line of gear called Reebok Delta CrossFit, and it’s specifically for CrossFitters.
“It’ll be built for CrossFitters by CrossFitters, and it’s going to be the pinnacle of our training product for Reebok,” Gallo says.
According to Gallo, “It’s not just going to be moisture management; it’s going to be antimicrobial, it’s going to be the best branded yarns in the marketplace, and we’re working with our advanced-concepts group to develop new technologies.”
Gallo continues: “It’s going to be all about fit and comfort first.”
Reebok is equipping the CrossFit athlete with everything from boxers to outer layers—and everything in between. Gallo says Reebok is engineering clothing to manage temperature, odor and moisture, and to block UV radiation. With “cold black” technology, Reebok can even make heat-resistant dark-colored garments.
“Our philosophy’s always, ‘Whatever we put on the best athletes, we bring to the community,’” Gallo says.
Additional reading: If the Shoe Fits by Kevin Daigle, published Feb. 7, 2011.