June 06, 2011
It’s easy to find time to work out if you own a gym—or is it? Dr. Allison Belger talks to affiliate owners about how they find balance in their busy lives.
Imagine how clean your clothes would be if you owned a dry-cleaning business. Or maybe if you were a CrossFit affiliate owner, you would be in awesome shape all the time, because, after all, you would own your gym.
The reality is it takes a lot of time and energy to run a successful CrossFit affiliate that attracts and retains members. Many affiliate owners have other jobs and commitments that demand time and resources, making the venture more challenging. So what happens to busy affiliate owners’ efforts to walk the talk? Is it possible for them to work out with the consistency that’s required? Might it be especially frustrating for the leaders of these large gym communities—who inspire hundreds of athletes every day to make choices that improve their quality of life—to realize they sometimes don’t have time in their day or energy in their systems to make those same choices for themselves?
Intrigued by these questions, I sent an informal e-mail questionnaire to owners of some of CrossFit’s largest gym communities: Andy Petranek, C.J. Martin, Kelly Starrett and TJ Belger.