The winner of the 2011 Reebok CrossFit Games Open and Central East Regional, Dan Bailey splits his time training at his home gym and at CrossFit Legacy in Barberton, Ohio. Get a peek into CrossFit Legacy and its community.
Brian Yoak, owner of CrossFit Legacy, says the secret to his success has been getting new clients in the door.
“From the very beginning, I’ve offered free classes on Saturday,” Yoak says. “And that has been our sole source of marketing for CrossFit Legacy.” The trainer says he’s seen steady growth from this policy.
Opening a box in a small town was a challenge for Yoak, but he says he’s made it into a full-time job and has pulled clients from surrounding towns. He says he took to heart Coach Glassman’s philosophy of working to become a better coach rather than chasing money.
Yoak describes how he found CrossFit and became an affiliate owner.
“It’s been an exciting run over the past four years,” he says. “Just to see the lives we’ve changed in the process—to see people lose weight and get stronger and gain confidence. It’s just been a fun journey.”
He continues: “I really came up with the name CrossFit Legacy because I wanted to be able to leave a legacy of health and wellness for my kids. CrossFit Legacy is going to continue to evolve, to grow. It’ll be exciting to see what continues to happen because of the people that are here.”
Additional reading: Virtuosity by Greg Glassman, published Aug. 1, 2005.