James Hobson starts a rec league for athletes in the Atlanta area. Jack Goodson reports.
James Hobson was frustrated.
CrossFit Addiction, Hobson’s own slice of sweat and dreams in the Atlanta, Ga., suburb of Kennesaw, had enjoyed good success in its first year of operation. Yet its owner felt CrossFit, as a sport, could offer so much more to its audience.
Hobson wanted to act. So he sat down and wrote.
He emptied his frustration into an article-turned-email later sent to affiliate owners across Atlanta. He spoke of developing CrossFit at the grassroots level. He stressed interaction, not only with clients but also—and particularly—among gyms.
How then to move forward? His plan was simple but audacious. In the vein of, say, parks-and-recreation softball or basketball, Hobson envisioned a sports league that would span the greater Atlanta area.
That was three years ago. Fast-forward to the present, and Hobson has transformed his dream into a reality.
The Atlanta Affiliate League is now live. And thriving.