November 17, 2011
Jimi Letchford rallies the CrossFit community to participate in Movember, a mustache-growing fundraiser to benefit men’s health. Hilary Achauer reports.
Take a look at the men around you. Notice anything
different? A dark shadow on their upper lip? Facial hair sprouting on the normally smooth and clean-shaven?
In any other month of the year, you could chalk it up to laziness or a belated attempt to join the mustache trend. Not in November. In this month, men all over the world grow mustaches for Movember, an organization dedicated to raising money and awareness for men’s health—specifically, prostate cancer.
Knowing CrossFit athletes are dedicated to good health, the organizers of Movember reached out to CrossFit Headquarters and asked for support in this year’s fundraiser. Jimi Letchford, Chief Marketing Officer for CrossFit Headquarters and one of the owners of CrossFit Ethos in Laguna Hills, Calif., agreed to spearhead the effort.