February 03, 2012
To tackle childhood obesity, the NFL is focusing on educating children about exercise and nutrition. Julie Buehler reports.
Ever watched in awe as someone obliterates a workout?
Ever seen a human juggernaut explode through barriers?
It’s not only inspirational, but it also has the ability to compel you to action unlike any written article, spoken word or AC/DC record. It’s the power of example.
With childhood obesity rates becoming super-sized and the problem creating widespread social and economic concerns, the country’s most popular, profitable and influential sport is aiming to educate children about exercise and nutrition.
The NFL’s Play 60 message is simple: implore children to play 60 minutes a day, every day. It’s as long as National Football League athletes play on Sundays and is a national initiative funded by the league, which has committed more than $250 million to the cause.