In Kids

February 03, 2012

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To tackle childhood obesity, the NFL is focusing on educating children about exercise and nutrition. Julie Buehler reports.

Ever watched in awe as someone obliterates a workout?

Ever seen a human juggernaut explode through barriers?

It’s not only inspirational, but it also has the ability to compel you to action unlike any written article, spoken word or AC/DC record. It’s the power of example.

With childhood obesity rates becoming super-sized and the problem creating widespread social and economic concerns, the country’s most popular, profitable and influential sport is aiming to educate children about exercise and nutrition.

The NFL’s Play 60 message is simple: implore children to play 60 minutes a day, every day. It’s as long as National Football League athletes play on Sundays and is a national initiative funded by the league, which has committed more than $250 million to the cause.

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3 Comments on “Play 60 Influences Next Generation ”


wrote …

Come on. The irony isn't in the difference between the stereotyped fans and the "chiseled" NFL athlete (as opposed to the 350lb linemen who more resemble the aforesaid fans than the backs, receivers etc). The irony is in the message of 60 minutes of play being promoted by a game which has made an art form out of positional specialization and stop-start play that only results in about 20 minutes of average "play time", split between offensive, defensive and special teams players. There are some tremendous athletes in the NFL, but they didn't get that way by playing football. The message should really be "if you only have 60 minutes a day to play, don't spend it "playing" football". The financial contribution to spreading the health and fitness is admirable, but coming from the NFL, it's rich in irony as well as cash.


replied to comment from Matthew Parsons

Dear, Matthew.

Thanks for the comment.

"About 20 minutes" of play time - max-effort, high-intensity intervals - seems like a pretty good fitness prescription to me. In fact, it sounds a lot like some CrossFit workouts.

Ultimately, I'm behind any program that gets kids moving for any amount of time: CrossFit Kids, Play 60, recess, etc.



replied to comment from Michael Warkentin

Mike, I agree on the program, anything promoting kids getting out and moving around is good.

My point is I just think that NFL as a sport is just not a great role-model for promoting "playing". 20 minutes of actual "playing" time (that's the game, not activity per player), split (say) 45%/45%/10% between Offense, D and special teams, split over a 3 hour average playing time is hardly WOD-like! Sounds closer to the activity level of a baseball player to me. A lot of sitting around with an occasional burst of activity.

And that's putting aside all the crippling injuries resulting from the use of body armor, as well as the over-sizing of players due to the lack of cardio-vascular fitness, and also the lurking issue of concussions and dementia which the NFL has done little more than paying lip-service to addressing.

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