Meet the Owners of CrossFit Vitality

By Jessica and Steve Pinkerton

In Affiliation, CrossFit, Videos

February 02, 2012

Video Article

Steve and Jessica Pinkerton started their affiliate out of their garage. About 15 people showed up to train there. A few months later—in April 2010—they “pulled the trigger” and opened CrossFit Vitality in Concord, N.C.

“It grew really fast, really quick,” Steve says. “That first year was a blur.”

Before that, Jessica had been a stay-at-home mom.

“This is actually the first time I’ve had a regular outside-of-the-home job,” she says.

Today, the couple has 11 coaches who help run the business, and the pair bring their 3-year-old daughter to the box as much as possible.

“There’s not a better place for (her) to grow up other than a CrossFit box,” Steve says. “She’s around strong, motivating people. It’s teaching her that fitness can be fun, being healthy can be fun.”

He adds: “Plus, if she can snatch 200 lb. and do a double-body-weight squat, I don’t have to worry when she turns 18 or 20 and she starts dating. She can take care of herself, right?”

8min 1sec

Additional reading: One-Year Reflection by Leon Chang and Paul Estrada, published May 30, 2011.

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5 Comments on “Meet the Owners of CrossFit Vitality”


wrote …

As a proud member and coach at CFV, i want to thank the journal for doing such a great piece on our dedicated gym owners who have made such a positive impact on the health and fitness of their members. - MB


wrote …

A great gym, run by some of the nicest people I have met!


Dusty Hyland
DogTown CrossFit


wrote …

As an employee of Steve and Jess I can say they are two of the most honest and hard working people I have ever met. Great job by the journal for putting the spot light on them.


wrote …

I had a chance to workout with Steve and Jessica at my old box. There one of the most genuine couples I have ever met. There love from each other as well as there passion for CrossFit is apparent the second you meet them.

As a new box owner myself I struggle with a lot of the same issues, It is good to see that things get better in time.

Joey a - CrossFit Intersect


wrote …

I have been fortunate to workout at Crossfit Vitality and meet Steve and Jessica. They are genuine great people. The feel in thier box not only from them but everyone there was very welcoming and made me feel instantly like part of thier family . They aretrue ambassadors of CrossFit and as a new box owner they are definitely role models and inspirations to me. Thanks to the journal for highlighting such great people.

Todd Saunders
CrossFit Carteret

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