Fashionista Finds CrossFit

By Nicole Biscuiti

In The CrossFit Life

April 19, 2012

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Her work colleagues want fitness tips, and her CrossFit friends ask for fashion advice. Nicole Biscuiti on balancing a fashion career with CrossFit dreams.

I am a public-relations executive in the fashion industry: I manage PR for Bloomingdale’s in two of its five Florida markets. My life is similar in some aspects to that of Anne Hathaway’s character in The Devil Wears Prada. Five to six days a week you can find me, Blackberry in hand, wearing a black suit, highly accessorized, with a minimum of four-inch stilettos hugging my feet, working 12-hour days. I walk fast (non-CrossFitters can't keep up), and I’m always on my way to a meeting, event or walk-through.

Event planning and PR are all-or-nothing job scenarios. Just like CrossFit. You are either in or you’re out. A great event is all in the details. Just like a great squat snatch. The best make it look easy. But it takes time and energy.

My fashion colleagues don’t exactly know what CrossFit is, but I’m pretty sure they think I’m crazy. They love asking me, “What did you do in the gym today?” On the other hand, my CrossFit friends think my work is awesome. They are always asking me, “So, what fun event do you have going on this week?” or “Hey—I want to buy something to wear for a party. What do you recommend?”



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