When Lance Breeden opened Ultimate CrossFit in 2007, there were no clients.
“I was working out by myself,” he says. “I don’t know how I expected it to grow.”
Today, his Charlotte, N.C., box is 8,000 square feet and loaded with equipment.
A graffiti artist painted the words “Ultimate CrossFit” on one wall, while the Kool-Aid Man decorates another. Breeden built most of the plyo boxes with the help of a handyman client, and the pull-up bars were constructed by a local welder.
“This is way before Rogue or MuscleDriver or any of those guys were making these really nifty, new pull-ups cages with integrated racks,” Breeden says.
All that nifty stuff is mostly found in the area of the gym called “The Pit.” There, members can find more modern equipment, lifting platforms and open-gym time.
Today, the affiliate is a far cry from how he started, Breeden says.
“I really just tried to focus on the people and, once I started getting people, treat them as best I could and try to teach them as much as I could.”
HD file size: 359 MB
SD wmv file size: 73 MB
SD mov file size: 35 MB
Please note: These files are larger than normal Journal videos. For smoother viewing, please download the entire file to your hard drive before watching it (right-click and choose Save Link As...).
Additional reading: My Tribe by Jeremy Striffler, published Feb. 16, 2012.