Box Tour: Ultimate CrossFit

By Lance Breeden

In Affiliation, CrossFit, HD Videos

May 04, 2012

Video Article

When Lance Breeden opened Ultimate CrossFit in 2007, there were no clients.

“I was working out by myself,” he says. “I don’t know how I expected it to grow.”

Today, his Charlotte, N.C., box is 8,000 square feet and loaded with equipment.

A graffiti artist painted the words “Ultimate CrossFit” on one wall, while the Kool-Aid Man decorates another. Breeden built most of the plyo boxes with the help of a handyman client, and the pull-up bars were constructed by a local welder.

“This is way before Rogue or MuscleDriver or any of those guys were making these really nifty, new pull-ups cages with integrated racks,” Breeden says.

All that nifty stuff is mostly found in the area of the gym called “The Pit.” There, members can find more modern equipment, lifting platforms and open-gym time.

Today, the affiliate is a far cry from how he started, Breeden says.

“I really just tried to focus on the people and, once I started getting people, treat them as best I could and try to teach them as much as I could.”

6min 5sec

HD file size: 359 MB
SD wmv file size: 73 MB
SD mov file size: 35 MB

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Additional reading: My Tribe by Jeremy Striffler, published Feb. 16, 2012.



2 Comments on “Box Tour: Ultimate CrossFit”


wrote …

Looks like the hard work has paid off. Very nice. Keep producing that quality of environment.


wrote …

Lance, things are looking great with the expansion. I attended the coaches prep course at your box with Spealer, Castro, Eva, Boz & co. You gotta be proud of how well things are going. Keep up the great effort.

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