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The Emotional Bank Account by Ben Bergeron - CrossFit Journal
Video Article

When it comes to creating community, there are good affiliates and there are great affiliates. So says Ben Bergeron, head coach and co-owner of CrossFit New England, home to the team that won the 2011 Reebok CrossFit Games Affiliate Cup.

Good affiliates, for example, participate in charity events, celebrate holidays and birthdays, and host competitions.

“That’s what good affiliates are doing. We want more,” Bergeron says. “We’re looking to be great.”

To be more than good, affiliates must come to a realization, he says.

“The great ones are recognizing that we’re not in the fitness business,” Bergeron explains. “We’re in the relationship business.”

The driving force behind that realization is what he calls the “emotional bank account.”

“You want to build wealth. The way you build wealth is by making frequent and sizeable deposits into your bank account,” he says.

And the best way to do that is through living a life of integrity.

“Doing the right thing regardless of who’s around, who might be watching or how hard that situation may be,” Bergeron says.

Video by Again Faster.

7min 40sec

HD file size: 51 MB
SD wmv file size: 92 MB
SD mov file size: 174 MB

Please note: These files are larger than normal Journal videos. For smoother viewing, please download the entire file to your hard drive before watching it (right-click and choose Save Link As...).

Additional reading: The Deeper Side of Coaching by Ben Bergeron, published Dec. 2, 2011.

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17 Comments on “The Emotional Bank Account ”


wrote …

Ben Bergeron, My man. Well said buddy.


wrote …

From monthly family goal setting sessions to doing the right thing
for the right reason, Double B and HB rule.
I wish I belonged to CFNE.


wrote …

Pyramids, motivational speeches, bank accounts....CF Amway :p


wrote …

This is awesome Ben! Greg work my friend.


wrote …



wrote …

Great life lesson that is applicable in everything that we do!!!


wrote …

So good, so convicting, and not just for box owners: humans in general. All that stuff is in the Bible. Funny how Crossfit is starting to look a lot like a good Church.


wrote …

I was at Ben's B.O.X. seminar (when this was taped) and it was phenomenal! If you get a chance to attend one, go!!!


wrote …

Good stuff Ben!


wrote …

Great,great, great video. Devin nailed it, i am hearing things from crossfit about life that i have been learning in the Bible for years!



wrote …

Great Information. Are there any other videos or Journal Articles touching on these same subjects? Thanks for sharing!


Chris Sinagoga wrote …

Awesome video Ben. Keep 'em coming


wrote …

THAT was awesome.
Thanks Ben, looking forward to meeting you someday.


wrote …

Fantastic video! What a well spoken and accurate video, well don mate! Looking forward to more from this seminar
Brian (CrossFit Roar)


wrote …

I know that intellectual property is a hot issue for the community, so you may want to credit Stephen R. Covey and the "Seven Habits of Highly Effective People."

I'm not sure if that's Covey's concept or he just used it in his book too. But that is where I was first exposed to it.. I'm not an expert, but I remember that being a big concept/cornerstone of his book..


wrote …

I agree with you Matt, this was a concept that was explored by the late, great Stephen R. Covey. His attitude towards his work and concepts however, was that they were not owned by him, as these laws were universal.

I would think that given his recent passing and that his desire was to Live, Love, Learn and leave a Legacy, we can be assured that his Legacy in embedded in this great video by Ben.

I had my life changed by the seven habits and continue to be a great advocate of the concepts that are presented in every Franklin Covey publication.

To Ben, Matt and everyone else who has commented and enjoyed this video: I have also found parallels to the Covey concepts and those of the crossfit methodology in the work of Tony Schwartz, his book The Way We're Working Isn't Working is worth a read. It applies the stress/recovery for development method in almost every aspect of intra and inter personal interaction.


wrote …

What great principles CrossFit are setting.
This is what separates CrossFit to everything els out their.
Love it.
Jacinta Ah-Voa

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