CrossFit’s legal team runs into all species and genus of thievery of the CrossFit trademark and brand.
CrossFit defines what we do. It means we perform constantly varied functional movement at high intensity. We pursue virtuosity. We squat, we press and we deadlift. We learn and play new sports. We eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar. We time our workouts. We demand measurable, observable and repeatable results. We are a part of the global affiliate community that’s over 4,000 strong.
“CrossFit” is a federally registered trademark (USPTO No. 3007458) in Trademark Class 41, which means the U.S. government and the many other countries where we have registered the mark recognize CrossFit as a distinctive identifier for fitness services (part of Class 41).
In short, CrossFit, proper noun, defines a very specific style of training, just as Coca-Cola defines a very specific soft drink. But that doesn’t stop others from trying to steal our mark and use it illegally to market a style of training similar to CrossFit or something that’s not CrossFit in any way. For us, it’s simple: CrossFit defines exactly what we do, and the name means a great deal. We fight to make sure everyone knows exactly what that name means, protecting our intellectual property, our brand and our community.