It’s not unheard of for a corporation to have a fitness center outfitted with treadmills and ellipticals. But what about a CrossFit affiliate?
At Global Storage Technology, based in San Jose, Calif., 2,000 employees at two locations can increase their work capacity five days a week. Thus far, roughly 10 percent of workers are members of the NorCal CrossFit affiliate.
“We spend more time at work than we do at home. So let’s try to make it a place where people feel comfortable ... . Frankly, you can build more camaraderie across the organization,” explains HGST president Michael Cordano. “What you hear from people is, ‘I’m meeting people I never met before.’ So you meet them in a different context. It’s not the hierarchical context of a corporation. So everybody comes in here; you’re just working out.”
One HGST employee calls the corporation’s CrossFit program a “game-changer.”
“You hear about companies in the Valley like Google or Facebook that have all these perks—that’s not necessarily something that’s been here, and I think that’s a huge perk,” he says. “It’s something that could actually keep people here.”
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Additional reading: The Ties That Bind by T.J. Murphy, published June 11, 2012.