Bringing CrossFit to the Corporate World

By Michael Cordano and Jason Khalipa

In Affiliation, Coaching, CrossFit, HD Videos

February 21, 2013

Video Article

It’s not unheard of for a corporation to have a fitness center outfitted with treadmills and ellipticals. But what about a CrossFit affiliate?

At Global Storage Technology, based in San Jose, Calif., 2,000 employees at two locations can increase their work capacity five days a week. Thus far, roughly 10 percent of workers are members of the NorCal CrossFit affiliate.

“We spend more time at work than we do at home. So let’s try to make it a place where people feel comfortable ... . Frankly, you can build more camaraderie across the organization,” explains HGST president Michael Cordano. “What you hear from people is, ‘I’m meeting people I never met before.’ So you meet them in a different context. It’s not the hierarchical context of a corporation. So everybody comes in here; you’re just working out.”

“I don’t think you can get closer to anybody than when you’re really, truly suffering with them,” says Jason Khalipa, the 2008 CrossFit Games champion and owner of NorCal CrossFit.

One HGST employee calls the corporation’s CrossFit program a “game-changer.”

“You hear about companies in the Valley like Google or Facebook that have all these perks—that’s not necessarily something that’s been here, and I think that’s a huge perk,” he says. “It’s something that could actually keep people here.”

Video by Jordan Gravatt.

10min 20sec

HD file size: 519 MB
SD wmv file size: 128 MB
SD mov file size: 151 MB

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Additional reading: The Ties That Bind by T.J. Murphy, published June 11, 2012.

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14 Comments on “Bringing CrossFit to the Corporate World”


wrote …

This is awesome, corporations supporting a healthier employee base. Well done!!


wrote …

this is fantastic. jason really exudes passion for crossfit and thats definitely something i hope to exemplify with a new gym opening up! great work jason!


wrote …

Is there a YouTube link to this video so I can show the owner of my company?


wrote …

Would love for my company to do something like this. Great video, well done.


replied to comment from Ken Rodriguez

Here's the Youtube link:


wrote …

How do you handle the affiliate agreement? Can the contract be between the organization and crossfit?


Paul Southern wrote …

Jason, I think you hit the nail on your head when describing the benefits of CrossFit in the Corporate environment. Great Job!


replied to comment from Jack Hembree

Hi Jack,

They are licensed through an individual CrossFit L1 trainer, just like all other affiliates.


wrote …

Perfect - just what I needed to show for our up-and-coming corporate wellness program. Thanks!


wrote …

outstanding, thanks for sharing. I would have to think that sick time and the amount of company expense for ill-health related incidents has been lowered significantly. Great idea, better passion!


wrote …

We have a CrossFit room at Concept2 for employees or spouses of employees and have almost 50 people WODing twice a week. It is great. - Greg / Concept2


EC S wrote …

Wow, J! Awesome story and well done.


replied to comment from Kathy Glassman

Thanks for the reply


wrote …

I am so glad that I found this information! As a corporate wellness consultant and CFL1, I am convinced that this is the best way to improve the health of our workforce! Question- is there any data or statistics on results? Any information to help make a case for investment in a program like this is helpful when trying to convince corporate leadership.

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