In the inaugural episode of Offline, an unscripted presentation of guests debating controversial subjects in the CrossFit world, the topic is CrossFit.com and other CrossFit Inc. media platforms publishing anything unrelated to fitness.
Host Russell Berger welcomes guests Chris Arace, a professional photographer; Kevin Lavelle, co-founder of Mizzen and Main; Baker Leavitt, co-founder of Kill Cliff; and Ivan Ruiz, marketing manager at AOD CrossFit.
Arace indicates that CrossFit should be mindful not to alienate its audience.
“I believe it should evolve,” he says. “We need an empathetic stance still to be able to bring more people to understand and love what we do.”
Lavelle, however, says posts about politics, economics and lifestyle are par for the course.
“Human performance does not live in a vacuum,” he says, “and the way that I read that and the way that I have respect for CrossFit as a company is that you stand for what you believe in and you’re not going to kowtow to the critics or the people who might want to put their hands over their ears. Human performance can go beyond the physical to the mental, and that’s part of CrossFit’s mission overall.”
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Video by Russell Berger and Noor Greene.
HD file size: 192 MB
SD mov file size: 73 MB
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Additional reading: The Cause of the Earth’s Climate Change is the Sun by Dr. Jeffrey A. Glassman, published April 25, 2010.