CrossFit Iron Cove: Burned but Unbroken

By Andre Lisboa, Thiago Braga and Cheuk Fai Chan

In Affiliation, CrossFit, HD Videos

September 22, 2013

Video Article

On Sept. 7, 2013, a fire in Sydney, Australia, took down three business, including CrossFit Iron Cove. Also affected were the Muay Thai and jiu-jitsu businesses housed in the same building.

The damage to the old factory building was extensive, with a few warped barbells and stacks of ash-covered bumper plates visible in the rubble. The building had been renovated and a second floor had been installed in June of this year. CrossFit Iron Cove owner Andre Lisboa says over AU$40,000 (approx. US$37,620) of equipment for CrossFit was consumed in the blaze. Lisboa did not insure the equipment as he thought theft was unlikely.

It’s a “horrible feeling to see something you’ve built just burning down,” says Lisboa.

He adds: “I wanted this place to be my dream, my dream coming true, and yeah it was for about two months.”

“You can still build somewhere else and start again, but it’s very heartbreaking to see your second home just gone,” says Thiago Braga, owner of Thiago Braga Fight Team.

Unbroken, Braga likens the current struggle to a fight: “Until we tap, until we pass out, until we’re broken, you know, we’re always going to come up and fight again, and that’s what jiu-jitsu is, you know. That’s what we are all about.”

Sitting in the ruins, he states: “We will never give up, we will never tap out, we will be back.”

Video by Michael McCoy.

9min 0sec

HD file size: 161 MB
SD mov file size: 60 MB

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Additional reading: Rebuilding Hackleburg by Andréa Maria Cecil, published May 4, 2012.

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6 Comments on “CrossFit Iron Cove: Burned but Unbroken”

1

wrote …

Wow. This is gutting. Want to help, need to help, let us know what you want us to do...

2

wrote …

Love to contribute toward the re-build. How would I go about it?

3

Alexandre Shimizu wrote …

4

wrote …

AS SOMEONE WHO IS ON THE VERGE OF OPENING HIS DREAM BOX, THIS IS GUT RENCHING TO WATCH THERE DREAMS BE TAKEN AWAY. I HAVE NO DOUBT THAT THEY WILL REBUILD THERE DREAMS BETTER AND BETTER AND I HAVE TO HELP IN SOME WAY. HAVE SEEN THE LINK AND WILL DO WHAT EVER I CAN TO HELP.
I WISH YOU ALL THE LUCK.
CROSSFIT SOLIHULL UK

5

wrote …

Looks like the perfect opportunity for CrossFit HQ to step in and make a difference. I believe that one of the keys to growing/ maintaining loyalty in the community is to show the people involved that you actually care.

6

wrote …

It seems with this event the perfect opportunity for HQ to negotiate a comprehensive insurance plan for the affiliates. With 7000 affiliates I'm sure they could get a great plan at an affordable price!

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