October 01, 2013
CrossFit Inc. protects its trademarks in defense of more than 7,000 affiliates worldwide.
More than 7,000 affiliates license the CrossFit name, and it’s the goal of CrossFit HQ to aggressively defend those affiliates, their owners, their employees and their members by ensuring the CrossFit name is used only when appropriate. By doing so, CrossFit Inc. ensures that affiliates “get what they pay for”: use of a valuable trademark and the assurance that the mark’s owner will stand up to protect that mark from those who might abuse it.
This guide is intended to help our affiliates, our community, our trainers, and the businesses that have sprung up around and in support of the CrossFit brand better understand how and when they may use CrossFit Inc.’s trademarks.
CrossFit Inc. leads the fight and regularly goes to battle in court to protect its trademarks and the affiliates who license them, but members of the community can help. Often, well-intentioned but misinformed affiliate owners, trainers and supporters create problems in addition to the ones brought about by those who steal and abuse the CrossFit name with malice. This guide complements the CrossFit Affiliate Agreement and Level 1 Trainer License Agreement and presents the information in plain language.
If you think there are changes or ways to make all this work better, please do not hesitate to send an email to Legalsupport@CrossFit.com.