In Affiliation, Coaching, CrossFit, HD Videos

March 17, 2014

Video Article

The lounge at Nadia Shatila’s gym contains many leather-bound books and smells of rich mahogany. It has a cache of whisky, a dartboard and a carefully arranged collection of assorted curiousities that would have impressed Charles Dickens.

In fact, CrossFit Belltown in Seattle, Wash., is one of the more striking boxes you’ll ever see, with an interior characterized by red brick, dark wood, and a host of personal touches and custom-designed pieces. One passerby saw the wood and a chandelier through the window and thought a wine bar was opening instead of a fitness facility. Then she joined.

“The Belltown difference is just little tiny things you can do to just go above and beyond the normal standard,” says Shatila, who’s also a member of CrossFit’s Level 1 Seminar Staff.

“We’ve had clients that maybe think we’re a little bit obsessive compulsive, if you will,” Shatila explains as Pat Sherwood torments her by knocking med balls out of perfect alignment—laces out!

That attention to detail earned this note on the visitors board from none other than CrossFit Founder and CEO Greg Glassman: “I’ve not seen a finer expression of the CF ideal than here.”

All elegance aside, Shatila knows the appearance of the gym is less important than what happens inside it.

“You don’t need to have a cool-looking gym. Obviously what keeps clients around is people are coming back for your quality of coaching, your programming. Are you getting them fitter?”

All eyes will be on Washington state on March 20 when CrossFit Bellevue hosts the live announcement of Open Workout 14.4, featuring Josh Bridges and Scott Panchik.

Video by Ian Wittenber.

4min 24sec

HD file size: 80 MB
SD mov file size: 30 MB

Please note: For smoother viewing of HD videos, please download the entire file to your hard drive before watching it (right-click and choose Save Link As...).

Additional reading: Worst. WOD. Ever. by Richard Grimes, published Oct. 13, 2010.

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5 Comments on “CrossFit Belltown: The Old Curiosity Shop”


wrote …

Classic example of how pretentious Seattle is.


wrote …

Pretentious perhaps, but you have to give her props - there is not another box out there like it and I would love to drop in were I ever in Seattle.


wrote …

I dropped in to Belltown in Jan this year, and the article doesn't do the box justice - its not pretentious at all. Great atmosphere and a real emphasis on form over numbers. The next time I'm in Seattle I'll be back there for a workout!


Chris Sinagoga wrote …

Sweet looking gym! Lounge area is awesome and I love the relic of the first workout paper.


wrote …

That place looks cool. I don't need the super fancy stuff but from what I hear, that woman is an top notch coach. And I do like and need good coaching. Good for them for taking pride in the way the gym looks. And great for them for developing a gym with top level coaches.

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