Journalist Jon Friedman offers his views on why CrossFit has become an easy target for media criticism.
Throughout history, there is one other constant in addition to the inevitability of death and taxes: It is the principle that the media love to build you up and then knock you down. You can chalk it up to the price of success.
This syndrome affects politicians, rock ’n’ roll stars, athletes, movie icons and, yes, fitness companies. It is not as if there is a conspiracy in the media to single out CrossFit and pounce on it. This is a fact of life.
When you stay under the radar, you tend to be ignored. But when you succeed beyond people’s initial expectations, and when you have more than 9,000 affiliated gyms scattered around the world, you’re bound to get targeted.
Is it fair? Not always. It is deserved? Not always. Is it inevitable? You betcha.
You could suggest it’s more a media problem than a CrossFit problem.