Attention to Retention

By Emily Beers

In Affiliation

September 21, 2014

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Affiliate owners share their strategies for keeping members happy and coming back for more.

In The Five Love Languages, Gary Chapman suggests people express and experience love in different ways, meaning individuals give, receive and perceive love differently. And according to Chapman, one of the keys for a healthy relationship is for individuals to get to know how their partner experiences love.

“People will quit a workout program, but they won’t quit on a relationship”—that’s something CrossFit Founder and CEO Greg Glassman has said, and it’s clear that having strong relationships with clients is important, not just for their health but also for the health of a business.

Chapman’s five languages are quality time, receiving gifts, acts of service, words of affirmation and physical touch, and it turns out CrossFit affiliate owners are instinctively—perhaps even subconsciously—speaking these languages to show their clients how much they care about them. The ultimate goal, of course, is to connect with clients to keep them healthy and happy and to retain their business for life.

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