December 29, 2014
Referrals are key to a running a successful box, and many affiliate owners have found organic ways to generate and bring new faces into the gym.
One of the founding tenets of CrossFit affiliation is letting the excellence of your training, your coaches, your facility and your community create referrals so you don’t have to devote your life to lead generation and sales.
In other words, professional coaches help their clients achieve tremendous levels of fitness, and these clients naturally tell their friends about the gym.
That doesn’t mean affiliate owners can’t go out and “kill their own meat” and generate business leads themselves. A CrossFit community might feel like family, but affiliates are still businesses, and they survive by getting clients in the door and then getting them fit. The keys are creating organic, classy ways to generate referrals and educating new clients about CrossFit—all while focusing on providing great service to every athlete in the gym.
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