Session: connection failed

California Invasion: Rally to Fight Big Soda by Michael Dalton - CrossFit Journal

In Affiliation, HD Videos

December 10, 2015

Video Article

In this video shot at various Southern and Northern California affiliates in November, CrossFit Inc. Founder and CEO Greg Glassman talks about Big Soda and California Senate legislation that would require a health-warning label on sugary beverages. SB 203 was introduced in February but failed to make it out of committee, and Glassman is calling for a renewed push in the winter legislative session.

Glassman says sugar is a toxin and sugary beverages should include a warning label “very much like cigarettes and like alcohol.”

In addition, Glassman explains manufacturers of sugar-sweetened beverages manipulate science, contribute to injurious and even fatal hydration guidelines, and sponsor health and fitness organizations such as the National Strength and Conditioning Association (NSCA) and the American College of Sports Medicine (ACSM). Through membership in the United States Registry of Exercise Professionals (USREPS), both organizations support licensure of fitness trainers—a measure that would criminalize CrossFit trainers.

“The wholesale corruption by Big Soda (and) by the American Beverage Association and its constituent members has been devastating,” Glassman says.

“We are going to drive … soda pop out of sports medicine and by extension the health sciences.”

To voice your support for warning labels on sugary beverages in California, visit To take action against licensure of fitness trainers, visit

Video by Michael Dalton.

17min 10sec

Additional reading: “Label You Unforgiven” by Andréa Maria Cecil, published Nov. 22, 2015.

Free Download


2 Comments on “California Invasion: Rally to Fight Big Soda”


wrote …

Just what we need ANOTHER regulation to save us from ourselves because we're just too stupid to figure it out ourselves...and support from the libertarian of CF.


wrote …

Intake of high amounts sugar on a day-to-day basis is toxic... it's obvious to most of us, especially to the elite, but what about the younger generations? How will they know if not warned? Soda, especially Coca-Cola, is extremely delicious. It's quite difficult to reject it as an adult so imagine what it's like for kid.

Leave a comment

Comments (You may use HTML tags for style)