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Programming: In-House or Outsource? by Emily Beers - CrossFit Journal

In Affiliation, Coaching

June 01, 2016

PDF Article

Affiliate owners sound off on the best way to program a CrossFit affiliate.

Raul Alonso Valenzuela is passionate about coaching, but he’s even more passionate about designing workout plans for his athletes.

“Programming is one of the most satisfying parts of my job,” said Valenzuela, owner of CrossFit Down Under in Adelaide, Australia.

He isn’t alone: Thousands of affiliate owners share Valenzuela’s love for designing and implementing workouts and fitness plans for their athletes. But for every Valenzuela, there’s also a Jan Clingston. The owner of CrossFit Kungsbacka in Sweden bowed out of doing his affiliate’s programming when he started outsourcing the task in October 2015, and he’s very satisfied with his choice.

Some affiliate owners vow they’ll always program for their gyms, while others are happy to give the role to a staff person, use the high-quality free programming on and other websites, or pay an outside vendor to program. We talk to members of both camps to find out why they do what they do.

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1 Comment on “Programming: In-House or Outsource?”


Chris Sinagoga wrote …

Nice article Emily and good input from the coaches.

I've been the owner and head coach for our affiliate for the past 4 years (6 if you include when we were a high school club) and we have followed the main site the entire time with a few deviations here and there (birthday workouts, holiday/theme workouts, etc.)

Bottom line is I believe in the statement "the magic is in the movements." So I want a program that will expose any weakness in the fitness armor. The main site has done a good job for our kids.

A few notes: the main issue for the longest time was GHD work. Two years ago, one of our teens designed and built a double-sided 10-person GHD machine. It's awesome and saves us on workouts like today's.

Also, we were always playing catch-up with the workouts. So for the past two weeks I bit the bullet and decided to roll with the 3-on-1-off programming. So far so good.

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