Affiliation

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In Affiliation, Coaching

October 24, 2014

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Athletes look past a monster truck full of rottweilers to find a coach who’s 100 percent invested in his athletes.

Almost 100 people sent us stories of virtuosity in the week after we asked for submissions, and each was inspiring in its own way.

We heard about trainers who have changed lives, athletes who have overcome huge obstacles to find fitness, and communities that exhibit strength measured in something other than pounds… Continue Reading

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In Affiliation, HD Videos, Special Populations

October 20, 2014

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Old City CrossFit in Washington, D.C., is located near Gallaudet University, a federally chartered private university for the education of the deaf and hard of hearing.

“We knew there was a chance that we’d get some deaf members,” says Old City coach Erin Losie. “We had some ideas as to what we would do.”

Shortly after opening, Old City indeed became home to many deaf members. Coaches began to learn sign language, and a community… Continue Reading

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In Affiliation, HD Videos

October 16, 2014

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Casey Parlett’s goal in life is to be the best coach in the world, and the 29-year-old has dedicated himself to changing the lives of others at CrossFit 760 in San Diego, California.

“To make that difference in one person’s life you get addicted to that,” Parlett says. “Every day that I walk in the door, I strive to be better than I was the day before, and I strive to be the best . I want to be known as somebody that… Continue Reading

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Competitive Conundrum

By Andréa Maria Cecil

In Affiliation, Competition

October 15, 2014

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How much focus should affiliates place on CrossFit as a sport vs. CrossFit as a training method? Several box owners explain their approaches.

Consider this: The CrossFit methodology existed for 33 years before the inaugural CrossFit Games.

Yet, Ben Bergeron has noticed a trend of late.

“A majority of the affiliates are programming for their athletes like they’re going to compete in the sport. They haven’t recognized the difference between the sport of CrossFit and… Continue Reading

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If You Build It …

By Emily Beers

In Affiliation

October 10, 2014

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Creative affiliate owners with time and space seek new ways to support their members and generate revenue.

Running a CrossFit affiliate involves using the methodology to help people increase their fitness and improve their lives. That’s black and white. Gym owners enter a slightly gray area when they start to talk about what else to offer clients, be it services, products, additional programs and so on.

In the 2012 CrossFit Journal article… Continue Reading

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Kupuna

By Jon Gilbert and Jay Vera

In Affiliation, HD Videos, Special Populations

October 04, 2014

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K.C. Stallsmith is the owner of CrossFit AllStar in Waimea, Hawaii. When she first opened the affiliate, she was eager to share CrossFit with her community.

“I felt like I had an opportunity, as well as a responsibility, to introduce it to our community in an important way,” she says, “and that was to allow everyone accessibility to the methodology because truly I think that’s what (Greg) Glassman had in mind. ”

To put her beliefs into practice… Continue Reading

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In Affiliation, CrossFit, HD Videos

September 22, 2014

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Wilna Appel is the owner of CrossFit Power Beyond Measure (PBM) in Pretoria, South Africa.

Appel and her brother, Gerhard van der Merwe, are former professional athletes and now full-time trainers.

“We both love … new stuff, and CrossFit was the thing for, I think, both of us … . There’s always new things to learn,” Appel says.

For the brother-sister duo, the focus is community and personal relationships.

“It’s not about the numbers for us… Continue Reading

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Attention to Retention

By Emily Beers

In Affiliation

September 21, 2014

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Affiliate owners share their strategies for keeping members happy and coming back for more.

In The Five Love Languages, Gary Chapman suggests people express and experience love in different ways, meaning individuals give, receive and perceive love differently. And according to Chapman, one of the keys for a healthy relationship is for individuals to get to know how their partner experiences love.

“People will quit a workout program, but they won’t quit on a… Continue Reading

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