Affiliation

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Human Defense System

By Theresa Smith

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CrossFit Defense shows Theresa Smith she already has the tools she needs to defend herself.

Like many other CrossFit gyms, Raise the Bar CrossFit in Ontario, Oregon, is in an industrial area.

We want our members to be able to work out in a place where they can be themselves, and industrial areas are home to large warehouse spaces where weights can be dropped and music played loudly at all… Continue Reading

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In Affiliation, CrossFit, HD Videos

July 27, 2015

Video Article

In March 2014, Richard Beddie—CEO of the Exercise Association of New Zealand and spokesperson for the New Zealand Register of Exercise Professionals (REPs)—made unfounded claims in the media that CrossFit training has caused deaths.

“CrossFit has resulted in six deaths overseas and rendered an Australian man paraplegic,” Beddie told Stuff.com.nz. Beddie later denied making the statement, though the reporter who quoted him asserted she had been entirely accurate.

Not… Continue Reading

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CrossFit Pottstown Pans Out

By Mike Donofrio

In Affiliation, HD Videos

July 19, 2015

Video Article

CrossFit Pottstown in Pennsylvania is part of Pottstown Athletic Club, a non-profit youth organization. The affiliate provides an alternative outlet for troubled youths who may not be able to afford to participate in traditional sports.

CrossFit Pottstown and the Pottstown Health and Wellness Foundation partnered up to develop a mutually beneficial relationship within the community. David Kraybill, president of the Health and Wellness Foundation, is happy with the outcome thus far.

… Continue Reading

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In Affiliation

July 11, 2015

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Nick Evans and Matt Healey like to have fun.

That fun includes lifting in Speedos, handstand-walking across the street and dancing—lots of dancing.

The two coach at CrossFit Cronulla in Cronulla, Australia, a beachside suburb in southern Sydney.

The affiliate started in 2011 in Evans’ mother’s garage. Within a few months, it was growing so rapidly Healy and Evans asked their parents to co-sign a loan to obtain a larger space about five minutes from the ocean.

“We were… Continue Reading

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Locking It Down

By Lon Kilgore

In Affiliation, Legal

July 07, 2015

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Lon Kilgore examines the potential negative effects of licensing on the fitness industry—and those it serves.

Licensure for personal trainers has recently created a tremendous amount of banter, politicking and press.

In March 2014, Washington, D.C., became the first area to require licensure of personal trainers, although the law has not been enforced due to very confusing details and a subsequent review process. In May 2015, the Department of Health’s Physical Therapy Board—the… Continue Reading

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Opening a Community

By Dave Leys

In Affiliation, HD Videos

June 28, 2015

Video Article

Aptos, California, is located just south of Santa Cruz, where the first CrossFit gym was opened by CrossFit Inc. Founder and CEO Greg Glassman. A quiet beach community, Aptos was once one of just a few towns on the coastline of Santa Cruz County that wasn’t home to a CrossFit affiliate. That changed in January when Level 1 Seminar Staff member and longtime CrossFit athlete Zac Pine made his dream come true and opened CrossFit Aptos… Continue Reading

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CrossFit Tuluka: Row Problem!

By Gary Roberts and Travis Cosentino

In Affiliation, CrossFit Games, HD Videos

June 01, 2015

Video Article

CrossFit Tuluka was the first affiliate in Argentina. Today, the founders run five locations and host more than 3,000 members.

Along with most other affiliates in the country, CrossFit Tuluka faces a unique obstacle. Due to strict customs regulations, owners struggle to outfit their gyms. The majority of the equipment found in Tuluka’s five locations has been manufactured in the country. It takes seven days to make a single barbell… Continue Reading

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Broken Windows, Broken Affiliate?

By David Israel and Barry Napier

In Affiliation, Spanish

May 05, 2015

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David Israel and Barry Napier of CrossFit Felix explain how little things can make or break your business.

Have you ever seen the number of potential members at your box dwindle? Does your membership seem to bump up against an invisible barrier?

If so, you might be suffering from the broken-window effect. It relates to the broken-window theory, first tested by Stanford University psychologist Philip Zimbardo in 1969 and later described by George… Continue Reading

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