Affiliation

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Opening a Community

By Dave Leys

In Affiliation, HD Videos

June 28, 2015

Video Article

Aptos, California, is located just south of Santa Cruz, where the first CrossFit gym was opened by CrossFit Inc. Founder and CEO Greg Glassman. A quiet beach community, Aptos was once one of just a few towns on the coastline of Santa Cruz County that wasn’t home to a CrossFit affiliate. That changed in January when Level 1 Seminar Staff member and longtime CrossFit athlete Zac Pine made his dream come true and opened CrossFit Aptos… Continue Reading

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CrossFit Tuluka: Row Problem!

By Gary Roberts and Travis Cosentino

In Affiliation, CrossFit Games, HD Videos

June 01, 2015

Video Article

CrossFit Tuluka was the first affiliate in Argentina. Today, the founders run five locations and host more than 3,000 members.

Along with most other affiliates in the country, CrossFit Tuluka faces a unique obstacle. Due to strict customs regulations, owners struggle to outfit their gyms. The majority of the equipment found in Tuluka’s five locations has been manufactured in the country. It takes seven days to make a single barbell… Continue Reading

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Broken Windows, Broken Affiliate?

By David Israel and Barry Napier

In Affiliation, Spanish

May 05, 2015

PDF Article

David Israel and Barry Napier of CrossFit Felix explain how little things can make or break your business.

Have you ever seen the number of potential members at your box dwindle? Does your membership seem to bump up against an invisible barrier?

If so, you might be suffering from the broken-window effect. It relates to the broken-window theory, first tested by Stanford University psychologist Philip Zimbardo in 1969 and later described by George… Continue Reading

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CrossFit Radio Episode 379

By Justin Judkins

Audio Article

On Episode 379 of CrossFit Radio, host Justin Judkins interviewed CrossFit Level 1 Seminar Staff member Jason Ackerman, as well as top athlete Travis Mayer. This episode was webcast on April 29, 2015.

2:14 Jason Ackerman recently sold his third CrossFit affiliate and moved from New York to Florida for better weather. He talked about why and how he sold the affiliates, and he said it was refreshing to transition from business… Continue Reading

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Virtuosity 7: One Spirit

By Robin Blackburn

In Affiliation

April 26, 2015

PDF Article

“This movement is the direct result of a marvelous little gym in Santa Cruz, California. And that wonderful little gym has been replicated 1,000 times over and for the most part with extraordinary fidelity.”

CrossFit Founder and CEO Greg Glassman said those words in 2012, but they still ring true in 2015, with well over 10,000 affiliates improving fitness around the world. Each CrossFit gym certainly has its own flavor, but almost all boxes… Continue Reading

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CrossFit Leeds the Way

By Mike Koslap

In Affiliation, HD Videos

April 10, 2015

Video Article

Mike Rawlinson opened CrossFit Leeds after leaving an unfulfilling career at a financial company.

“I took a leap of faith and never looked back, really,” he says. “That was four-and-a-half years ago.”

Members at the affiliate in Leeds, England, are all smiles and boast stories of support and improved health.

“The whole CrossFit ethos is about making sure everyone is doing their best and getting to scale to where they need to be and grow to where they want to end up,” says member… Continue Reading

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In Loving Memory

By Eleanor Brown

In Affiliation, CrossFit

April 02, 2015

PDF Article

Members of the CrossFit community explain how they cope and heal after losing a coach or member.

At Kitsap CrossFit, Moani Daniel was known as reserved but friendly, a hard worker who never complained about anything—not even workouts with her least favorite component: running.

Fellow member Lauriel Luther was seen as a powerful athlete and a positive person. Luther had competed in the 2010 CrossFit Games South West Regional and was always focused on… Continue Reading

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The Best-Laid Plans

By Chris Cooper

In Affiliation, Legal

March 31, 2015

PDF Article

A shareholders’ agreement can prevent problems, but few gyms have one. How can they help CrossFit affiliate owners?

New CrossFit affiliate owners sometimes consider taking a partner at startup. The burden of labor and risk can be lightened when spread across several broad shoulders, and pooling funds means avoiding the moneylender.

But sometimes the coach’s vision doesn’t match that of the investor, or circumstances change quickly. Other times, deals… Continue Reading

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