Affiliation

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Authority Figures

By Chris Cooper

In Affiliation

January 20, 2015

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By establishing expertise, great coaches can make connections with current members as well as potential clients.

Before 2001, CrossFit Founder and CEO Greg Glassman was teaching CrossFit, but few knew about it. In 2001, CrossFit.com went up, and in April 2002 the CrossFit Journal site followed and became home to Glassman’s foundational writings about the program.

Through articles such as “Foundations,” seminars, technique videos and other media output, the CrossFit message spread from… Continue Reading

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In Affiliation, HD Videos

January 16, 2015

Video Article

ZZ CrossFit is one of 110 affiliates in Argentina and home to about 200 members. The box is located inside a 3,000-member globo gym in Buenos Aires, and coach Pope Garcia says he initially expected more members to migrate to CrossFit training.

“We expected to have more visitors from inside the gym, and the opposite happened,” Garcia says. “Ten percent of our (CrossFit) athletes came from inside the gym.”

The rest of ZZ’s members found the… Continue Reading

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In Affiliation, Media

January 14, 2015

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With basic technical skills and some practice, affiliates can create great images that showcase their businesses.

One of the most humbling aspects of CrossFit is how it exposes weaknesses—and not just in the realm of fitness.

Each CrossFit gym has a website that requires a modest degree of skill with words, videos and pictures, and these sites can showcase the strengths and weaknesses of those who manage them.

Even if you have the… Continue Reading

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In Affiliation, CrossFit, HD Videos

December 31, 2014

Video Article

Kevin and Erin Harrington were looking for a way to change their lives, and they found it in Southern Moon CrossFit. The welcoming environment in the Greenville, South Carolina, affiliate keeps them coming back.

“Everyone was very supportive and encouraging,” Erin says of her first visit. “When you’re overweight and going to a gym to work out for the first time, it can be intimidating because a lot of people either ignore you or don’t know how to deal with… Continue Reading

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In Affiliation

December 29, 2014

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Referrals are key to a running a successful box, and many affiliate owners have found organic ways to generate and bring new faces into the gym.

One of the founding tenets of CrossFit affiliation is letting the excellence of your training, your coaches, your facility and your community create referrals so you don’t have to devote your life to lead generation and sales.

In other words, professional coaches help their clients achieve tremendous levels… Continue Reading

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In Affiliation

December 26, 2014

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CrossFit Founder and CEO Greg Glassman said, “We fail at the margins of our experience.” As such, confronting failure is a large part of a fitness program designed to expose you to a host of movements, take you out of your comfort zone and prepare you for any eventuality.

Learn the air squat and you’ll soon be faced with a barbell squat. Get comfortable with the bar on your back, and it’s time to put it overhead. Then add… Continue Reading

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CrossFit Poipu: Hills for Bills

By Tyson Oldroyd and Eric Maciel

In Affiliation, HD Videos, Kids

December 23, 2014

Video Article

On Sept. 14, CrossFit Poipu hosted a trail-run fundraiser to sponsor local youth into the gym’s CrossFit Kids program.

“This whole event is being put together so we can raise money for kids over here to be able to come do CrossFit for free. A lot of (the kids) come from rough homes. … We pull them off the street and get them in the gym, and it changes their lives,” says Aaron Hoff, owner of the affiliate in Kauai, Hawaii.

The event’s… Continue Reading

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Breaking the Sound Barrier

By Chris Cooper

In Affiliation, Legal

December 10, 2014

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As CrossFit gyms penetrate higher-traffic areas, some neighbors are struggling to adjust to the new levels of energy and noise.

“You're going to have to trust me here. Get out of your car, and I’ll drive it. Promise I won’t steal it.”

It’s winter in New York, New York. Jarrett Perelmutter has interrupted his coffee run to help a stranded motorist: A Ford Explorer is stuck in the filthy snow outside a laundromat. Sockless in his trademark golden… Continue Reading

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