How much focus should affiliates place on CrossFit as a sport vs. CrossFit as a training method? Several box owners explain their approaches.
Consider this: The CrossFit methodology existed for 33 years before the inaugural CrossFit Games.
Yet, Ben Bergeron has noticed a trend of late.
“A majority of the affiliates are programming for their athletes like they’re going to compete in the sport. They haven’t recognized the difference between the sport of CrossFit and… Continue Reading
October 10, 2014
Creative affiliate owners with time and space seek new ways to support their members and generate revenue.
Running a CrossFit affiliate involves using the methodology to help people increase their fitness and improve their lives. That’s black and white. Gym owners enter a slightly gray area when they start to talk about what else to offer clients, be it services, products, additional programs and so on.
In the 2012 CrossFit Journal article… Continue Reading
K.C. Stallsmith is the owner of CrossFit AllStar in Waimea, Hawaii. When she first opened the affiliate, she was eager to share CrossFit with her community.
“I felt like I had an opportunity, as well as a responsibility, to introduce it to our community in an important way,” she says, “and that was to allow everyone accessibility to the methodology because truly I think that’s what (Greg) Glassman had in mind. ”
To put her beliefs into practice… Continue Reading
Wilna Appel is the owner of CrossFit Power Beyond Measure (PBM) in Pretoria, South Africa.
Appel and her brother, Gerhard van der Merwe, are former professional athletes and now full-time trainers.
“We both love new stuff, and CrossFit was the thing for, I think, both of us . There’s always new things to learn,” Appel says.
For the brother-sister duo, the focus is community and personal relationships.
“It’s not about the numbers for us… Continue Reading
September 21, 2014
Affiliate owners share their strategies for keeping members happy and coming back for more.
In The Five Love Languages, Gary Chapman suggests people express and experience love in different ways, meaning individuals give, receive and perceive love differently. And according to Chapman, one of the keys for a healthy relationship is for individuals to get to know how their partner experiences love.
“People will quit a workout program, but they won’t quit on a… Continue Reading
We want to know why you love your CrossFit coach, affiliate or garage gym.
The desire to improve and seek perfection drives CrossFit.
Virtuosity is the soul of the program, and it’s pursued every day by trainers and athletes who work together to create health and performance—true fitness.
In celebration of this pursuit, we want to hear why you love your CrossFit coach, your affiliate or your garage crew. Tell us your story, and we’ll select… Continue Reading
Three cups of coffee, six hours of coaching, four hours on the computer and one-life changing encounter: a day in the life of affiliate owner Mark Lin.
Mark Lin was not happy to be in AutoZone.
“After the DMV and a country-music concert, AutoZone is my least-favorite place,” Lin said. He just wanted to get into the parts store, buy the battery for his mini-motorcycle—which he uses to chase the members of his gym when… Continue Reading
Imtiaz Desai is the owner of CrossFit Jozi in Johannesburg, South Africa, but his CrossFit roots started in New Zealand when he was there for graduate school. When he returned to Johannesburg, he decided to open CrossFit Jozi.
“We opened in a small facility,” Desai says. “Within a year and a few months, we completely outgrew the space, had to cap our membership and managed to find this space. Over the last, probably, two years, the growth has just been… Continue Reading